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What are QR Codes and how to use them?
Shotz print Blog - SHOTZ Print Tutorials
Tuesday, 25 January 2011 09:06
Image from brisbane printers of a QR code.

A QR code is a small image which can be read by most modern mobile phones with internet access. They have been around a long time in various guises and Microsoft even has its own version. Originally developed as a simple bar code for production line auto parts it was seen as a potential marketing tool. 10 years ago the Japanese went nuts on it and its still popular today. The QR code seems to be fairly well accepted and the software is free and downloadable straight to your mobile phone.

The square box of dots and squiggles is not much to look at but it can contain up to 4,000 characters.  That means you can put a special offer or a promotion code in it or your web sites address.  You can place them on flyers. Business cards, Posters, T-shirts or even you web site. They can be around 20mm square or as big as a billboard.

When the user scans the image they are taken to the web site embedded in the image. The web page can be set up to only be directly accessed which means only people who use the code can see the special offer. This is the payoff in people bothering to read your code. When considering using a QR code for your next promotion. Just remember that there needs to be a payoff when they read it, if you just send them to your home page they will have a negative response you your company.

How to get the QR code reader/application.

Go to www.i-nigma.mobi on your mobile ph with internet access.  It will automatically work out your phones model and you can download the application directly.  Then just open the application.  Point your phones camera at the QR code box and you will go to the site or your phone will display the message.

If you want to make a code yourself, http://invx.com/

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